It all started by playing (true story) around on the internet. Hannes & Vincent, the founders of Hurae, were both social media pioneers, constantly trying out new stuff. Those ‘try-outs’ went viral. Ugly Belgian Houses became a strong brand all around the world, with an ever still growing community of 150.000 active followers, regular exhibitions and a book that has become an international bestseller. Elke dag dezelfde foto van Kris & Dany (‘Every day the same picture of Kris & Dany’) - a fan page in the early Facebook days - built up a large following by posting the same picture every day, using different copy. Yet again proof of how storytelling makes all the difference.
For years Hannes en Vincent were hired by different media companies and advertising agencies to deploy their talent for their clients. They noticed that an agency with genuine focus on creativity & social media strategy was very much asked for. Especially by those trying to keep up with a younger audience. As such, Hurae came to light.
Fast forward to 6 years Hurae: 11 people, working for great clients and developing many cool projects. A bunch of talented thinkers and makers of everything that scores - both online and offline. Still making crazy good content people love to watch and share. Making brands stronger by helping them to define their strategy. Creating memorable experiences, rooted in emotion and - there we go again - playfulness.
Over the years, we became pretty experienced in what we do. These are - in a nutshell - the principles we keep close:
Tell Great Stories
Every brand has a story. We love to find the right way of telling it. Treat the audience as participants, not just listeners.
Believe in the Power of Play
Making play part of the everyday is our secret to craft campaigns that are fresh, bold, and memorable. If it’s not fun, it's not done.
Co-create with Clients
Our clients are our partners. You know your brand best. We know how to show it. Together, we are unstoppable.
Independence is Key
Being an independent agency means we are fast and can be adaptable and inventive without the constraints of a larger conglomerate.
Big Ambitions, Human Touch
Yes, we have big dreams, but we value the human connection. Every campaign is personal, every outcome a shared success.
No Lingo, Just Results
We cut through the marketing noise. Clear strategies, impactful content, and tangible results. That is the Hurae promise.
At Hurae, we love a personal compliment and honestly- we love the kick of going viral. We feel joy when people laugh at our work. One joke from Hurae is a happy feeling for mankind. 🧑🚀