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Bisou Awards

Communication and awardshow

Influencers are hot

The very first Bisou Awards – Belgium’s prestigious event for the most impactful influencers and influencer campaigns – took place at the Casino in Knokke-Heist on October 16, 2024. It’s no surprise that influencers now have their own awards show. Influencers are hot. Research shows that nearly every Belgian follows influencers, and, more importantly, often takes their advice to heart.

“People often roll their eyes when they hear the word ‘influencer', they have a certain image in their heads. We hope these awards will show that influencers have earned their place in the spotlight,” say Hannes Coudenys and Dieter Veulemans, founders of the Bisou Awards.


An initiative by Hurae and CityCubes, supported by the Belgian Association of Marketing, the Bisou Awards honor Belgium’s top influencers. A total of 12 awards for influencers and 4 for brands were presented. Winners were chosen by both a professional jury and the public. The event was hosted by Shauna Dewit and Evy Gruyaert, and featured standout names like Jaël Ost, who won in the Wellbeing & Self-Care category, Stien Edlund in Sport & Fitness, and the famous Sarah Puttemans in Fashion & Style. The show was broadcast live on Proximus Pickx, reaching a wide audience.


An initiative by Hurae and CityCubes, supported by the Belgian Association of Marketing, the Bisou Awards honor Belgium’s top influencers. A total of 12 awards for influencers and 4 for brands were presented. Winners were chosen by both a professional jury and the public. The event was hosted by Shauna Dewit and Evy Gruyaert, and featured standout names like Jaël Ost, who won in the Wellbeing & Self-Care category, Stien Edlund in Sport & Fitness, and the famous Sarah Puttemans in Fashion & Style. The show was broadcast live on Proximus Pickx, reaching a wide audience.

Check out the Bisou Awards website


The second edition of the Bisou Awards is all about A Royal Reawakening, a glamorous tribute to bold elegance, modern flair and unapologetic self expression. Set against the dazzling backdrop of Casino Knokke, the celebration takes place on October 16th 2025. With twelve influencer categories, two exciting new awards and a spotlight on meaningful impact, Bisou continues to honour creators who do more than just influence, they inspire.

With 600 attendees, the event reached millions of people, spreading positivity and showcasing the power influencers have, whether they’re promoting good vibes, offering advice, or pushing products. These influencers are making an impact!

Client: Hurae & Citycubes
Brain, design and strategy: Hurae
Production: CityCubes