Through collaboration with influencers Jonatan Medart and Sami Farhat, we sought to raise awareness among their followers about the risks associated with online investment fraud perpetuated by trading gurus.. These influencers, promoting financial prosperity through their Telegram groups, revealed the facade of quick wealth. Our message emphasizes the importance of discerning fact from fiction in the realm of investment advice, providing accurate information to empower individuals to make informed decisions about their finances, ultimately guarding against falling victim to fraudulent schemes.
onatan and Sami posed as succesful trading gurus in Dubai. Through their own channels and in ads on YouTube and Meta they promised easy money when people joined their Telegram groups filled with voice messages, video snippets, memes and financial tips. Then we revealed the truth: young people are drawn to trustworthy figures, but they should think critically and verify information before making financial decisions. On top of that, we deployed seeding efforts on Twitter with influential figures talking about the false tactics of our so-called finfluencers.
Young people are drawn to trustworthy figures, but they should think critically and verify information before making financial decisions.
We collected over 1,000 followers in theTelegram groups. Overall, Febelfin's campaign successfully leveraged social media trends and influencer marketing to educate young people about the risks of online investment fraud. Last but not least: when the two influencers released the truth about their fake trading info, the story was intensely covered by the Belgian press on both sides of the language border: TV, radio, print & online press brought our story to life & thus magnified the reach.