In collaboration with Febelfin, Hurae developed a new awareness campaign around a current and urgent theme: online fraud among young people on gaming platforms.
“With this campaign, Febelfin wants to make young people and those around them aware of the risks and arm them against digital fraudsters. Because no matter how cool your game character is, your real data will always be your most valuable asset,” says Karel Baert, CEO of Febelfin.
The campaign takes place in a visually stimulating gaming world, with actors Andy Peelman and Patrick Ridremont as recognizable guides. Their mission: to make young people and their parents aware of how scammers capitalize on the appeal of virtual rewards.