Hansel and Gretel meet a witch who promises them a great investment in exchange for their last breadcrumbs. A prince in love helps Cinderella fix her carriage with money—but it turns out to be a trap. Sound far-fetched? Unfortunately, in real life, people are often tricked just like that, and what seems like a wonderful opportunity can take a sudden, unexpected turn. That’s exactly the message behind Febelfin’s latest social media campaign: too many people still fall prey to (online) fraudsters.
Unfortunately, the numbers tell a different story: today’s cybercriminals don’t discriminate by age, education, or language. Anyone can be targeted, and anyone can fall into the trap. Surprisingly, even young people are more susceptible to overly tempting promises than we realize. That’s why constant vigilance and awareness aren’t just a luxury—they’re a must.
With the help of influencers and several well-known celebrities—including Maaike Cafmeyer, Nora Gharib, Stijn Steyaert, Joffrey Anane, Shauna Dewit, Jonathan Krego, Nikoz, and Clara Laureys—our campaign reimagines classic fairy tales to shed light on the complex forms of fraud that people face today. The videos were strategically distributed through platforms like TikTok, Snapchat, and Meta to ensure they reached a broad audience across all age groups.
We achieved a remarkable 7 million views across all channels, along with significant earned media, amplifying the campaign's reach and impact.