Heylen Vastgoed teamed up with Hurae to launch a new social media campaign for Immopocket: a digital safe for all your home documents. In a series of playful Instagram Reels (with over half a million views) Celine Van Oeytsel (the face of Heylen Vastgoed), Andy Peelman, Anastasya Chernook, Yves Chung, Yentl Keuppens, Hanne Troonbeeckx, and Geoffry Hairemans, among others, play the leading roles.
The campaign cleverly plays on the familiar scene of suddenly being stopped by the police. The twist? Instead of the usual documents, the ‘officer’ asks for the papers for your house. And that's where Immopocket comes in handy: the app collects all your house documents in one place, safe and always at hand.