We had the privilege of collaborating with MNM, Belgium's leading radio station, to bring a loving and inclusive experience to the streets of Antwerp.
Our creative team took part in a unique challenge: to design a captivating and fully branded tram that would serve as a moving canvas for creativity and interaction. Our design, baptized the "Alles is liefde" tram, set the rainbow as visual theme. We all know what this rainbow stands for, and we insist on repeating it. Everything is love. Love is to be who you are and to love who you love.
To introduce the dynamic duo of Kawtar and Keyaert as the fresh voices of MNM's morning show, we wrote the "Alles wakker" campaign. Central in this campaign was an announcement video, produced for a multi-platform strategy. The concept transcended mediums, and fit both cinema screens and tiktok ads.
The campaign was executed in two waves: the first marked the heartfelt farewell to Peter, the outgoing host, while the second celebrated the grand entrance of Kawtar and Keyaert with our advertisement spot and derived visuals.
