Okay headed to the Meir in Antwerp yesterday with a fully functional kitchen on wheels. The supermarket chain, part of Colruyt Group, launched its new campaign for quick and easy meal solutions, ‘de Vluggertjes’, in a playful way.
With only four ingredients and a maximum cooking time of ten minutes, these are ideal solutions for busy people. Content creator Maximiliaan Verheyen cooked various simple dishes while walking, which he served to surprised passers-by along the way.
The campaign is part of a broader content campaign, devised by Colruyt Group's internal agency in collaboration with Hurae, and is being rolled out via social media, online video, and a central landing page with recipes and tips.