We are assisting the child benefits fund Parentia with social media management and content creation, coming up with new formats to use on Instagram and Facebook focusing on the diverse group of (young) parents. On top of that, we launched a YouTube talk show format called BabyTalks.
The key ingredients of BabyTalks: a great host, famous Belgian people as their guest and deep talks sparked by the theme of baby names. And make it double, because we produced episodes in Dutch and in French and keeping in mind our cultural differences.Knowing each social media network needs its own kind of content, we created derivatives of the YouTube show. For TikTok and Instagram Reels we made extra shot video content and on Spotify we launched the show as a podcast.