We are proud of our continued collaboration with Rubenshuis, the home of Peter Paul Rubens in Antwerp. It all started with our floral campaign during the restoration of the museum which focused on a crowdfunding campaign to renew the garden.
We came up with the concept of “Hofleveranciers” (Royal Warrents), the people who make sure the garden grows. Everyone could be a Hofleverancier starting at 10 euros, all to let the museum garden flourish in the near future. We created a website and posters based on the existing branding of Rubenshuis with an abundance of floral references in the copy.
In the summer of 2023 Rubenshuis opened its doors for a pop-up program in an empty museum during the restoration. Chef cooks, bands, performers and young artists took over the home of Rubens for a month of special activities.We put pop-ups on top of the regular Rubens posters to depict the take-over of Rubenshuis. It was obvious for the people of Antwerp on social media and on the street.
Rubens was not home,
but others were there instead.