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Texture

Onze boodschap

What if flax didn’t exist?

What if Kortrijk had never grown beyond a village, or what if people had to walk around naked? These outlandish scenarios are the basis of our latest animation video. In collaboration with Texture, we created a two-minute video where archive footage is brought to life with motion design, paired with an engaging voice-over.

Today’s young audience has a shorter attention span than ever. TikTok, Instagram Reels, and YouTube Shorts have completely reshaped how we watch and consume content. That’s why we intentionally chose a dynamic, fast-paced approach, with quick transitions and unexpected twists. The video is no longer than two minutes, offering the perfect mix of entertainment and information, without a dull moment.

With a playful and thought-provoking approach, we prepare students for their visit to Texture, sparking their interest in entrepreneurship and social challenges. Alongside the video, we created a range of different materials—like character cards, scoreboards, and more—to fully enhance the student experience.

Client: Texture Musem
Brain, design and strategy: Hurae
Production: Hurae