To raise awareness among beach visitors about coastal waste, swimming safety, and the risk of lost children, we launched a targeted communication campaign in collaboration with Westtoer and the service for Maritime Safety.
Three absurd videos about vigilance at sea were fired at young people in no fewer than 10 languages. They were shown on various social media channels and can be spotted on video screens in Belgian train stations throughout the summer.
The campaign focused on day trippers during peak times such as sunny weekends and holidays. We focused on the diverse group of young people who travel from our capital to the coast. By researching the needs of various target groups through questionnaires and existing studies, we developed videos that provide clear and direct warnings.