In summer 2019, Hurae proudly introduced the Zeemoji (seamojii, unique landmarks modeled after online emojis adding a cheerful touch to Ostend beach. With their funny look and colourful designs, these large emojis have become a real sensation.
'The smiling poo' created an unprecedented hype when stolen only 2 days after its installation. The Zeemoji’s serve not only as fun and eye-catching decoration, but also as practical stray posts at the beach. They have become a real Instagram hit, and people of all ages cannot resist taking pictures at these humorous eye-catchers.
At Hurae, we are extremely proud of the huge success of the Zeemojii, which have gained national acclaim. But more importantly, the Zeemoji function as a beacon on the beach for children when they’re lost and looking for their family.
At Hurae, we are extremely proud of the huge success of the Zeemojii, which have gained national acclaim. But more importantly, the Zeemoji function as a beacon on the beach for children when they’re lost and looking for their family.
The number of lost children at the sea has drastically reduced since their arrival. In 2019, there were only 45 cases of lost children, down from 226 in 2018.